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HAY B MAGAZINE
Magazine B No.86 USM
SKU: ACCUS00001

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, b not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

₫1,460,000

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Fritz Haller And Paul Schaererf
Fritz Haller is a Swiss designer and architect. Paul Schärer is the grandson and the successor of the founder of the USM Company. Both are famous to have designed a variety of storage system for the USM Company in 1963. Consisted of chrome-plated steel tubing, amorphous-metal or glass coating and members connected by a simple screwing, this unique modular system has quickly become an iconic piece.
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