USM Haller - Not merely furniture, but an artistry of spatial orchestration.
The USM story began in 1885, when Ulrich Schaerer, a man with a heart of steel, founded a small metal workshop in Muningen. Standing strong to this day, the workshop has witnessed the ebb and flow of history. Little did anyone know that from this humble foundry, a furniture legend named USM Haller would emerge, captivating the world.
The story begins with Paul Schaerer, the third generation of the Schaerer family, taking over the workshop and yearning for a new kind of space. Driven by a desire to modernize USM's factory and office, he commissioned architect Fritz Haller to design a new space that was both flexible and adaptable to changes in production.
Haller, with his extraordinary creativity, used modular steel to construct the factory. The system was not only flexible and easy to modify, but it also held immense potential. Suddenly, a bold idea struck: "Why not turn it into furniture?"
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And thus, USM Haller was born. Initially, it was only used internally, but its allure was undeniable. Visitors to the factory were consistently captivated by the unique beauty and flexibility of this furniture. What began as an internal solution blossomed into a global phenomenon. When visitors to the factory began clamoring for the furniture, USM decided to release it to the market in 1965. The rest, as they say, is history.
USM Haller is more than just furniture. It is a manifesto of the perfect marriage between function and form, flexibility and durability. At the heart of each piece are the gleaming chrome-plated brass balls, symbolizing not only the connection between components but also the link between past and present, tradition and modernity.
But the story doesn't end there. USM Haller transcends the realm of ordinary furniture. It is a testament to the seamless marriage of function and form, of flexibility and durability. The patented chrome-plated brass balls are the heart of each piece, symbolizing the connection not only between the parts of the product but also the bridge between past and present, between tradition and modernity.
Over 50 years later, the Haller product line still retains its original fittings, colors, and equipment. This testifies not only to the timeless value of USM but also makes a bold statement: in an industry sometimes obsessed with "new products," USM asserts that there is no new product, only new configurations. And that, ladies and gentlemen, is the secret to why USM Haller retains its beauty and relevance through generations, much like a LEGO set for adults, with unlimited reconfigurability that unlocks endless creative possibilities.
Are you seeking a smart storage solution? Or a stylish statement? Look no further than nanoHome, where we welcome you with the finest selection of USM Haller products. Let the USM Haller story unfold through each piece, each design detail, and add a touch of brilliance to your life.
nanoHome is the exclusive distributor in Vietnam for the USM Modular Furniture brand from Switzerland, Fritz Hansen, HAY Design from Denmark, Flos from Italy, and BD Barcelona Design from Spain.
- Showroom 1: nanoHome Gallery at 675 - 677 Dien Bien Phu, Ward 25, Binh Thanh District, HCMC (Near Ung Van Khiem Street - Saigon Bridge).
- Showroom 2: House at 215G6 Nguyen Van Huong, Thao Dien, District 2, HCMC.
- Contact: Email: info@nanohome.vn Hotline: 033 948 7632
